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Lesson 4 of 6 · 7 min

Explaining products in plain language

Listen to this lesson

Nigerian voice narration

Scenario

Fictional training case. At Unity Micro Bank, product officer Seun notices customers abandoning the new 'SaveFast' USSD savings product halfway through sign-up. Exit surveys show confusion over a fictional ₦50 monthly maintenance fee and a withdrawal notice period. Work through the example, identify the evidence needed and practise the method with cleared or synthetic inputs. Any additional figures in the explanation are separate practice examples, not claimed rows in a downloadable file.

An analyst reviewing a chart and spreadsheet

Worked example

Seun prompts: 'Rewrite these SaveFast terms in plain language: what it is, what it costs, what it does NOT do, plus a 3-line USSD-friendly version.' The AI drafts: 'SaveFast is a savings account for small, regular deposits. It costs ₦50 a month. It does NOT give instant withdrawal — you must wait 24 hours after a withdrawal request.' Seun checks this against the actual product sheet and finds the real notice period is 48 hours, not 24 — he corrects the draft before publishing it as a branch poster and USSD prompt text.

The method

Plain-language explainers work best when they name what the product does NOT do, since unstated limits cause more complaints than stated fees. For local languages, never trust AI translation of money terms without having a fluent staff member check it line by line, since small translation errors around fees or notice periods can mislead customers and trigger complaints.

Worked practice and common mistakes

A fictional product sheet states ₦50 per month and 48 hours notice. The draft says 24 hours: correct it to the source terms. Do not add a minimum-balance or interest condition not supplied in that sheet. Write the customer’s likely cost using the stated charging basis, with exclusions and assumptions visible. A clearer explanation can support understanding, but this exercise supplies no evidence of a conversion-rate increase.

Review before using the result

The fictional product sheet states a ₦50 monthly fee and 48-hour withdrawal notice. Seun corrects the draft to those terms and checks translations before publication. No additional interest condition or improvement in sign-up rates is assumed without evidence.

Your workplace practice

Use the recommended free assistant with this lesson's fictional example. Rewrite these product terms in plain language for everyday customers: what it is, fees, what it does not do, plus a 3-line USSD-friendly version and a 5-question FAQ. Keep a copy of the input and draft. Compare the result with the verification steps above, record any correction, and retain placeholders where evidence is missing. The expected result is a checked draft for human review, not an automatically approved decision. Course examples and practice responses are fictional; amounts, dates, rules and thresholds are not official guidance or supplier quotations.

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Open ChatGPT (free tier) and paste this prompt there. Excellent at plain-language explanations and translations.

Rewrite these product terms in plain language for everyday customers: what it is, fees, what it does not do, plus a 3-line USSD-friendly version and a 5-question FAQ.

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Why this tool: Excellent at plain-language explanations and translations.

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